The waitlist opens September 16th
Only 5 spots available – save yours here!
A animated picture showing a changing array of the Branding work of Studio Anemone, it's colourful brand that don't conform to the norm, passionate service providers and adventurous hospitality concepts
Your personality is your brand’s secret sauce.

This co-created brand experience gives shape to cohesive, intentional, and magnetic visuals — so your brand becomes the authentic leader in your industry, not by blending in, but by standing out.

The Brand Expedition is my 1:1 service for creating visual identity with depth, clarity, and purpose. No templates, no shortcuts—just a collaborative, bespoke process built around you.

Waitlist opens September 16th , join now & Save up to 3900 €
Join The waitlist – only 5 spots available for 2025
For Passionate Service Providers & Adventurous Hospitality Concepts
Physiotherapists, Tropical Foodbars, Personal Trainers, Specialty Coffee Bars, Dog Assisted Coaches, Innovative Pizzerias, Copywriters, Tiny Houses, Counsellors, Holistic Centres, Etc.
For Passionate Service Providers & Adventurous Hospitality Concepts
Physiotherapists, Tropical Foodbars, Personal Trainers, Specialty Coffee Bars, Dog Assisted Therapists, Innovative Pizzerias, Copywriters, Tiny House, Counsellors,  Holistic Centres, Etc.

Is your brand working for you?

This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a very light cream white
You’ve grown—and your visual identity hasn’t caught up.



You’re clearer on your work and where you’re headed. Now it’s time for your brand to reflect that growth.

This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a midnight blue
You want your brand to reflect the quality & passion of what you do.

You’re proud of your work, you’re deeply passionate about it—but there’s a disconnect between how it looks and what it’s delivering. You’re ready for visuals that match the depth and intention behind it.

This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a very light cream white

You want to show up with confidence.

You’re done second-guessing your visuals, hiding behind outdated designs, and changing your colours yet again—you’re ready for a brand you’re proud to share and excited to stand behind.

This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a midnight blue

You want more clients you love working with.



You’re ready for a brand that reflects your values and personality—so it naturally connects with the kind of people you want to attract.

This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a very light cream white

You’ve tried to fix it on your own.



You’ve been resourceful—but now you’re ready for a brand that’s more cohesive, considered and magnetic.

This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a midnight blue

You’re ready to work with someone who gets you.

You’ve thought about hiring a designer before—but you want a collaborative partner who listens closely and can translate what matters to you into clear, visual language.

After The Brand Expedition, you’ll walk away with:

clear Vision of the journey ahead

A visual identity that reflects you and where you’re headed next. Your branding aligns with your current work and future direction—intentional, clear, and no longer stuck in the past.

letting the visual do all the talking

End Designs that reflects the depth and care behind your work. Your branding finally rises to meet the level of thought, care, and creativity you put into your work.


Contagious Confidence

A sense of clarity, confidence, and ease in how you show up. Your confidence is contagious, you’re not afraid to take up the space you deserve — because your brand supports your mission and vision.

Magnetic attraction

Connection with the people who actually get it. Your brand will speak to the clients you love working with—people who share your values and feel aligned from the start.

Branding that works for you

A co-created process that replaces guesswork with clarity. From colour palettes to typography, we’ll build a system that supports you—so you can focus on what matters most: your work.

What can you expect?

The Brand Expedition is Studio Anemone's signature 1:1 service—a close, collaborative process where we shape a visual identity that’s clear, cohesive, and genuinely reflects who your brand is and where you’re headed.

If what you’ve read so far resonates, consider this your invitation to build a brand that does your work justice. One that reflects your values, supports your direction, and helps you connect with the people you’re here for.

This process is bespoke by design. Only three Brand Expeditions are carried out at a time, so each one gets the creative energy and care it deserves.

Join The waitlist – only 5 spots available for  2025

This isn’t your average branding service...

This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a midnight blue
It’s Personal

We start with your story, voice, and values—and build from there. I want to know who you are, why you started your brand, where you’re headed, and what’s felt unclear or stuck—so your visual identity can truly reflect you.

This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a very light cream white
You’ll work 1:1 with me

A clear, collaborative partnership with me.
Hi, I’m Demi, by the way – My approach to design is rooted in care, creativity, and a strong belief that branding should be adaptable, and true to your values.

This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a midnight blue
You get full creative focus.

I only take on a two-three projects at a time—so your brand gets the time, attention, and energy it deserves.

This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a very light cream white
It’s strategy meets soul.

We don’t just design to look good—we design to feel aligned, intentional, and rooted in what matters to you. That’s essential to both the process and the outcome.

This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a midnight blue
It’s a complete, considered identity.

You’ll walk away with a cohesive visual identity and clear, purpose-built deliverables—from logo to brand book—ready to carry your work forward.

This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a very light cream white
It’s designed for purpose-led brands.

Whether you’re values-driven, creatively independent, or doing meaningful work—this process meets you with the same care and clarity you bring to what you do.

This is offer is for you if....

You are a bravely passionate service provider or an adventurous hospitality concept

You’re not afraid to stand out—just unsure how to show it (yet).
You’re the activist, artisan, creative, or change-maker in your space building something bold and lasting. You’re ready to invest in purposeful design that’s authentic, intentional, and unapologetically different from the norm.
Some past clients include:

All the past Service Provider and hospitality concepts that Studio anemone has worked with in rounded button styles, the colours are matches with Studio Anemone's brand colours
Sounds like you? Join the waitlist

The Brand Expedition

Every brand journey looks a little different
& that’s exactly the point.


Whether you’ve got a clear vision or you’re still shaping the details, there’s a starting point that fits. Each tier offers a complete experience, tailored to where you are and where you’re going. No matter which path you choose, the goal’s the same: a brand identity that feels aligned, considered, and unmistakably yours.

Join The waitlist – & get 3’900 off
A blue Sticker saying Beta Launch in white, this is to introduce Studio Anemone's offer, and share that this offer is a beta launch

Choose your own Adventure!

The Foundation Expedition

3x 467 € or
1’397 €

regular price will be:  2’797 €

This is a star icon used by Studio Anemone throughout it's branding, this is a set of 3 starts in midnight blue used as a separator in the service tiers
  • Discovery Call
  • Core Brand Strategy
  • 2 Visual Concepts (1 taken forward)
  • Single Logo + Wordmark
  • Colours Palette + Typography
  • Brand Guideline booklet
  • 1 Revision Round
  • 14-day post-launch support
This is the right fit for...

For Businesses who want to feel aligned and look professional—with a strong, thoughtful foundation that helps them show up with clarity and confidence.

This is me!

The
Core Expedition

3x 799 € or
2’397 €

regular price will be:  4’797 €

This is a star icon used by Studio Anemone throughout it's branding, this is a set of 3 starts in midnight blue used as a separator in the service tiers
  • Discovery Call
  • Extended Brand Strategy
  • 3 Visual Concepts (1 taken forward)
  • Full Logo Suite
  • Colours Palette + Typography
  • Custom Illustrations (if applicable)
  • Brand Guideline Booklet
  • 2 Revision Round
  • 30-day post-launch support
This is the right fit for...

Businesses looking for a deeper, more strategic and extended identity—one that authentically reflects the full scale, soul, and direction of their work.

my kind of adventure

The Grand Expedition

3x 1’299 € or
3’897 €

regular price will be:  7’797 €

This is a star icon used by Studio Anemone throughout it's branding, this is a set of 3 starts in midnight blue used as a separator in the service tiers
  • Discovery Call
  • Extended Brand Strategy
  • 3 Visual Concepts (1 taken forward)
  • Full Logo Suite
  • Colours Palette + Typography
  • Custom Illustrations (if applicable)
  • Brand Guideline Booklet
  • 2 Revision Round
  • 30-day post-launch support
  • Website: Multi-page website included in the price
This is the right fit for...

Businesses ready to go all-in—with a bold, strategic and extensive visual identity & a website to match the energy. You’re not here to blend in—you want to be seen, remembered, and chosen.

I'm Ready!

Which is the right expedition for you?

The Foundation
Expedition
The Core
Expedition
The Grand
Expedition
Brand Discovery & Strategy
A arrow used for a pull down section on the website of studio anemone. The arrow turns while clicked and the slider opens and turns back when it closes
Discovery Call
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a babyblue
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a bright pistachio;
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a dusty peach colour
Brand Personality Questionnaire
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a babyblue
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a bright pistachio;
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a dusty peach colour
Brand Strategy
Core
Extended
Extended
Proposed Visual Concepts
(1 taken forward)
2 Concepts
3 Concepts
3 Concepts
Brand Design
A arrow used for a pull down section on the website of studio anemone. The arrow turns while clicked and the slider opens and turns back when it closes
Logo(s)
Logo + Wordmark
Full Logo Suite
Full Logo Suite
Colour Palette
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a babyblue
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a bright pistachio;
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a dusty peach colour
Licensed Typography
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a babyblue
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a bright pistachio;
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a dusty peach colour
Custom Illustrations
(if applicable)
This is a star icon used by Studio Anemone as information dash
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a bright pistachio;
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a dusty peach colour
Journey Support
A arrow used for a pull down section on the website of studio anemone. The arrow turns while clicked and the slider opens and turns back when it closes
Revision Rounds
1 round
2 rounds
2 rounds
Brand Guidelines Booklet
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a babyblue
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a bright pistachio;
This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a dusty peach colour
Post Launch Support
14 days
30 days
30 days
1:1 Meetings
up to 3
up to 6
up to 8
Timeline *
A arrow used for a pull down section on the website of studio anemone. The arrow turns while clicked and the slider opens and turns back when it closes
Expedition Length
4 weeks
6-8 weeks
10-12 weeks

*Since there are only 5 spots available for the remain of 2025, and I work with 2 -3 expeditions at the time to provide the best experience possible: the spots available within the Q4 timeline are filled on, first come first serve basis.
Do you wish to have your project finished before December? Be the first to book!

Website
A arrow used for a pull down section on the website of studio anemone. The arrow turns while clicked and the slider opens and turns back when it closes
Paid add-on
Paid add-on
Multi-page
included
Website

Paid Add-on:
Single Page Website
Multi-Page Website Available

 3x 335€  or 997€

regular price will be:  1’797 €

This is a close, collaborative, and immersive experience — with only 5 spots available.

These expeditions are starting points, not fixed routes. Every project is tailored to what you need. And getting started is often the hardest part – if you’re not sure where you land, just reach out and we’ll figure that out together.

I want this! Join the waitlist now!
The founder and designer of Studio Anemone shown in a mirror selfie style photo in the side view mirror of her van. It stated a fun fact on top of the picture how she lived and worked out of her van in New Zealand for the past year .

Are you a brand that does not want to conform to the norm?

Consider this your official invitation to build a brand that does your work justice

This is an image of Branding projects by Studio anemone, the project shows a wide array of tiles of the many branding projects! Mostly passionate service providers and adventurous hospitality concepts!
The founder and designer of Studio Anemone shown 3 different pictures including some fun fact on top of the picture. a mirror selfie at the airport (she loves to travel), a profile shot of her t the beach after a surf  (here favourite place to be) and a photo of her looking at seaweed in a rock pool (something she is fascinated about).
Every great expedition needs a guide (reads: designer)...

I’ve always loved travelling. What gets me every time is how real each place feels—the colours, the smells, the quiet little quirks. Each destination carries its own rhythm and energy.
And somewhere along the way, I realised… I wasn’t made to blend in either.

I built this Studio and The Brand Expedition to reflect that same spirit of authenticity. Because your brand isn’t just a logo—it’s a living, breathing expression of who you are and where you're going. And it deserves to feel as intentional, curious, and full of character as you are.

My approach to design is rooted in care, creativity, and a strong belief that branding should feel like you. Not trendy. Not templated. Just honest, adaptable, and true to your values.

Like the sea anemone—the studio’s namesake—I help you stay rooted in who you are, while flowing with change. Together, we’ll create a visual identity that reflects your essence and expands with you as you grow.

Hi there! I’m Demi (yes like the actress), a Brand and Web Designer—and the creative behind Studio Anemone.

My promise to you!

This is a big moment for your brand––and my promise is to make it feel right. Here’s what you can expect throughout our journey:

This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a midnight blue
A deeply collaborative process where you feel seen and heard


One where you feel seen, heard, and genuinely understood, every step of the way.

This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a very light cream white
Commitment to intentionality and care.

Every decision, design, and detail will be considered and connected to what matters most to you.

This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a very light cream white
My full creative passion and expertise.

You’re not just hiring a designer—you’re getting a dedicated creative partner.

This is a star icon used by Studio Anemone throughout it's branding, in this case the colour is a midnight blue
A thoughtful, bespoke approach.

Designed to bring your vision to life with clarity and depth.

How do we go from here?  
Here’s how it works.


Step 1:
Save your spot

When you say yes, you’ll lock in one of only 5 spots—and unlock the 50% off with early access pricing.After a down payment, we’ll set you in the schedule for Q4 of 2025. Your journey starts here.

Step 2:
Book your discovery call

We’ll start with a 1:1 call to get to the heart of your brand—your story, your direction, and what alignment looks like for you.

Step 3:
Receive your welcome guide

Inside, you’ll find everything you need to begin—including a detailed walk through of the schedule and brand questionnaire designed to help me understand your energy, voice, mission and vision.

Step 4:
Join the creative portal

We’ll stay in touch through a private space for sharing thoughts, feedback, and inspiration. A place for real collaboration, not just handoffs.

Step 5:
We bring your brand to life

Together, we’ll shape the brand strategy, design, and identity into what you’ve always envisioned — and help your brand reach its full potential! 


Frequently Asked Questions

What if I’m not sure which tier is right for me?
A arrow used for a pull down section on the website of studio anemone. The arrow turns while clicked and the slider opens and turns back when it closes

No problem. When you apply, we’ll connect to figure out where you are, what your needs are, and what version of The Brand Expedition best fits your vision, timeline, and goals. This is a collaborative process from day one.

I haven’t had the best experience with designers. How is this different?
A arrow used for a pull down section on the website of studio anemone. The arrow turns while clicked and the slider opens and turns back when it closes

I hear you. This isn’t a handoff. You work directly with me, the designer, from start to finish. No middle layers. No templates. Just a relationship-first process where your voice and vision stay at the centre the entire time. And best part? You can be as involved as you wish.

How much time will this take from me?
A arrow used for a pull down section on the website of studio anemone. The arrow turns while clicked and the slider opens and turns back when it closes

Much less than you think—and what you do invest will be thoughtful, focused, and well-guided. After the questionnaire and a few key touchpoints (like your strategy call and feedback moments), I do the heavy lifting. You’ll feel involved without being overwhelmed.
Just keep in mind that your response time does affect the timeline of the expedition. We therefore ask you to follow the schedule.

What if I don’t know exactly what I want yet?
A arrow used for a pull down section on the website of studio anemone. The arrow turns while clicked and the slider opens and turns back when it closes

Perfect. That’s what I’m here for. We’ll unearth your vision together through intentional questions, creative exploration, and intuitive strategy. You don’t need all the answers—just a willingness to show up honestly.

 What if I already have a logo or brand I kinda like?
A arrow used for a pull down section on the website of studio anemone. The arrow turns while clicked and the slider opens and turns back when it closes

That’s totally fine. We’ll strategically assess what’s working, what’s not, and what still feels aligned. The Brand Expedition can refine, evolve, or completely reimagine your brand—depending on what your next chapter calls for.

Do I need to be super “creative” to do this?
A arrow used for a pull down section on the website of studio anemone. The arrow turns while clicked and the slider opens and turns back when it closes

Not at all. You bring your story, your energy, your personality and your expertise—I’ll translate that into a brand that looks and feels like you. This isn’t about being “design-minded”—it’s about being you-minded.

Is the website design included in all tiers?
A arrow used for a pull down section on the website of studio anemone. The arrow turns while clicked and the slider opens and turns back when it closes

A Full (multiple page) Website design is included only in the Grand Brand Expedition. It’s also available as an optional add-on with the Core Brand Expedition. If you’re unsure, we can chat about what’s best suited for your goals.

Can I add more elements later—like packaging, social templates, or more website pages?
A arrow used for a pull down section on the website of studio anemone. The arrow turns while clicked and the slider opens and turns back when it closes

Yes! Once we’ve built your foundational brand, we can absolutely explore expanding it into other design elements. Just mention what you’re dreaming of, and we can discuss custom add-ons.

Can I pay in installments?
A arrow used for a pull down section on the website of studio anemone. The arrow turns while clicked and the slider opens and turns back when it closes

Yes, payment plans are available. I believe in making this investment feel accessible and spacious. When you apply, just let me know and we’ll talk through the options.

What if I don’t have a brand name yet?
A arrow used for a pull down section on the website of studio anemone. The arrow turns while clicked and the slider opens and turns back when it closes

That’s totally okay—and more common than you think. If you're starting from scratch, we’ll explore naming together as part of the early stages of the expedition. I’ll guide you through a process to uncover a name that feels aligned, memorable, and true to your vision.

What if I want to start later?
A arrow used for a pull down section on the website of studio anemone. The arrow turns while clicked and the slider opens and turns back when it closes

You can secure your spot now (and save up to €3900 with early pricing), then begin at a slightly later date—depending on my schedule. Keep in mind: I only take on two-three clients at a time, and there are only 5 spots available, so once it’s full, it’s full.

Join The waitlist – only 5 spots available for 2025
Still got questions?

Didn’t find your answer? Or wondering what the best fit is for where you are at? You can send me a email or a DM, I’m happy to chat things through.  Send me a message

Are you ready for cohesive, intentional, and magnetic visuals? So your brand can be the authentic leader within your industry

Consider this your official invitation to build a brand that does your work justice.
Not by blending in, but by standing out!

This is an image of Branding projects by Studio anemone, the project shows a wide array of tiles of the many branding projects! Mostly passionate service providers and adventurous hospitality concepts!
one last thing...

There’s rarely a perfect time to begin.
But if you’re feeling ready to show off your brand personality — to be seen, remembered, and become the authentic leader in your space — this could be the moment that changes things.

Join the waitlist & Begein your Expedition!