You Pick I Brand is a weekly design dare where my audience chooses the brief. Every Thursday, I run polls on social media asking people to vote on a niche business and three personality traits. By Monday, I deliver a full visual identity built from those choices. The series is playful, but it’s also purposeful. It lets me share how a brand identity takes shape — from personality and concept to final design — while building a portfolio of work rooted in real-world prompts. And honestly? The unhinged creative freedom experience has been a lot of fun!

This fictitious brand flips the script on the traditional vet clinic aesthetic. Instead of fine-line pet illustrations, sterile blues, and clinical vibes, Firecracker embraces pets as they are — unapologetic, mischievous, and full of personality. The result is bold, rebellious, and inclusive: a visual identity that says every pet is welcome. The creative challenge was finding the balance — making the identity fearless without pushing people away. The visual direction drew from traditional American tattoos, vintage tobacco posters, and fashion house pet campaigns, creating a mix of grit and warmth. The result is a vet clinic identity with edge — bold enough to stand out, warm enough to trust.